Skip to content
AI SYSTEM — Artificial Intelligence
deen

Labelling AI content

Also: Transparenzpflicht · Kennzeichnungspflicht · AI Labelling

The obligation or good practice of disclosing that content or a conversation partner is AI-generated.

The EU AI Act provides for transparency obligations: people should be able to recognise when they are interacting with an AI system, and realistic AI-generated images, videos or audio (deepfakes) must be labelled in many cases.

Regardless of obligations, clear labelling builds trust – such as a notice on a chatbot or a credit line for AI-generated images in marketing and media.

General information, not legal or professional advice.